2 years of research and development
This is for all you cheap bastards that don't want to pay for a real one
Features
All plastic construction: it's lightweight and won't rust.
Glows in the dark: Acts as a night light so that those little frys you're sending back down into the dark abyss won't get scared.
Floats: You will never lose it
Multi Purpose: flip it upside down and it can be used as a lip gripper
Instructions
1. Clip the lever end to your line
2. Clamp it on to bottom lip of fish and send it down
3. Pull on rod a few times and clamp will release