Thanks everyone for sharing your expertise...
I think I was so excited to get to out to the big fish spots, and thought that making bait was like "pulling monkeys from a barrel" - both fun and easy - that I really did not leave my jig in the H2O long enough! Sent it down, reeled it up, nada. Paddled to a new spot, same thing. Before I knew it, everyone else is heading back to shores with their booty, and I am still trying to add to my one freaking lonely spanish in the tank.
And great tips on the chum and powerbait - I am definitely going to give them both a try!
Maybe now I can make enough to share...