Does hull color really matter?

[Iceman]

The main reason kayaks are offered in a variety of colors is the same reason cars are not all the same color. Personal preference is the key factor in choosing your kayak color. Bright colors appeal to the safety conscious, neutral colors appeal to those trying to blend in with their surroundings. Neutral colors hide scratches and scuffs better and are easier on the users eyes. Individuality, makes up a big part of the kayak angler.