Hottest bite at the Jewel!

[Mr. NiceGuy]

Originally Posted by acorad

Doh! Thanks. I've got to get down there one of these days!

Andy

Actually, it's a fuzzy local slang or colloquialism. You won't find a direct translation of La Jolla to mean "the jewel."

No need for a "Doh!" Your question was a fair one.

La joya means "the jewel." Butt hay, after a few shots of tequila it's close enough, right? Who cares about spelling?

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"The origin of "La Jolla" is obscure. Some say it is a corruption of “ahoy”, called out by sailors seeking the attention of people on the shore. Promoters of La Jolla claim it is from the Spanish “la joya”, meaning the jewel.

A more likely though less glamorous theory is that “La Jolla” is a corruption of the Native American word “Woholle”, meaning hole in the mountain, referring to the caves in the north-facing cliffs next to La Jolla Cove Park."

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As far as fishing and fishermen are concerned, La Jolla is beloved as "The Jewel" -- maybe because of it's rich ecology and bounty from the kelp beds, flats and deep canyons within close proximity to one another. That part makes abundant logical sense.