Everingham Bros Pricing

[THE DARKHORSE]

Originally Posted by Rusty

I can see where they're coming from by saying that the "kayak scoop" has turned into a cheap nearly 1/2 scoop that has even been extended out to PBs. That is a loss, but I think there is plenty of money to be made by charging $10 for 10 baits (five is a joke). It wouldn't be that hard to make a small "kayak net" that hods ten baits. A kayaker gets one pass on the little net and pays $10. 10 or 15 kayakers in a day would nearly pay the wage of an employee standing there all day, and I don't think they would be losing a dime by selling one bait for one dollar, especially when they are collecting bait at Blacks, just a few miles from the bay.

Ten baits for $10 is retarded, unless it's 8" big brown live squid, then maybe. I can see the point of someone in a skiff asking for a kayak scoop, and giving the employee some grief for not being genorous enough. In this case, I'm completely on the Everingham guys side, as it's a slippery slope that would probably lead to a slim profit margin. Although, most any skiff will problably have a bait tank roughly five to ten times the size of a kayak tank. Then factor just how many kayaks purchase a kayak scoop (99% of kayak fisherman in the bay use plastics and plugs), which I'm sure is less than 1% of total sales, maybe .03%, really. It's pretty simple, "just give a kayak scoop to a kayak". I don't think guys will go put their boat back in the slip and "paddle" back for the discount, seriously. Kinda like "no cover for ladies at the club", sorry dude.

This is one thing, and one thing only. : The guys at Everingham are against the kayak fisherman, and consider us to be a hazard to their potential business. I've had this conversation with them before, and I'm not alone. We are considered a hazard and a nuisance, especially if their is a possible line build-up (which I "kinda" understand). They've come up with this "brilliant marketing scheme" to push us out of the market, by pricing their product to outweigh it's worth (pretty smart).

Let's see, raping my daily fishing spot, not having respect for the good business that I've given them over the years (from the skiff and kayak), pricing the entire kayak community out of the market, hmmmmmmm.

Maybe they should consider the fact that the kayak community is not only strong, but growing by leaps and bounds.

GREAT BUSINESS SENSE!